New Brunswick lies in north central New Jersey on the southern banks of the Raritan River, 22 miles southwest of Newark. A center of education and healthcare, it is the seat of Rutgers University, the Robert Wood Johnson University Hospital, and the headquarters of the Johnson & Johnson pharmaceutical company. It is also the seat of Middlesex County. New Brunswick was founded in 1681 by settlers from Long Island. It was named in 1724 after King George I, Duke of Brunswick, and was incorporated as a city in 1784.
Downtown New Brunswick was experiencing decline in the 1960s and 1970s typical of many American cities, but in recent years has built on its assets to reverse this trend. The 1980s brought office developments along Albany Street, including One Johnson & Johnson Plaza. The city's tallest, The Vue was a more recent addition in 2012.
Tall buildings in the surrounding communities of East Brunswick, Highland Park, Piscataway, and parts of Franklin Township are all visible from one another.