Cheongju is considered a traditional center of Korean culture. As a central city of Jullabuk-do region, the city has best maintained the beauty of traditional Korean architecture. "Han-ok," traditional Korean housing, has suffered much damage in the country's rapid modernization in the 20th century, while Cheongju prides itself as a city with best preserved Han-ok villages. It is also a showcase for traditional music, food and other cultural heritage of Korea.
Cheongju was one of the host cities of the 2002 World Cup, and with its beautiful stadium and passionate support from the citizens, the city received heightened interest at an international level. The city government, with its motto of the "hometown of our ancestors and the birthplace of our children," has expressed confidence that Cheongju will compete shoulder to shoulder with other major cities around the world.