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New Royal Mill

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Identification

New Royal Mill
Farine Five Roses, Ogilvie Flour Mill
280282

Map

Structure in General

high-rise building
existing [completed]

Usages

silo

Facts

  • This building with its distinctive "Farine Five Roses" neon sign is a key landmark in the area of Montreal known as the "Old Port".
  • Erected in 1948, the sign originally read 'Farine Ogilvie Flour', named after the wealthy Scots-Canadian family that owned the mill.
  • In 1954, the family name "Ogilivie" in the sign was replaced by "Five Roses" - a brand of flour that quickly became a fixture in Canadian households.
  • Due to a change in ownership of the mill and the brand, the sign was turned off in mid-July 2006 causing much controversy in town, the sign has since been switched on again.
  • In 1977, in accordance with Bill 101 (which required all commercial signage in Quebec to be in French only), the word "Flour" was removed from the sign.
  • In 1946, Ogilvie Flour Mills Co. Ltd. opened the New Royal Mill in the Old Port area of Montréal.

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More Information

Location

Rue Mill
Ville-Marie
Montréal
Québec
Canada

Technical Data

56.25 m
15
1946

Features & Amenities

  • One of the city's famous buildings
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