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Demarest and Peerless Company Building

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Demarest and Peerless Company Building
A.T. Demarest & Company and Peerless Motor Car Company Buildings, General Motors Building, Argonaut Building, 1758-1770 Broadway


Structure in General

high-rise building
existing [completed]
renaissance revival


commercial office


  • Designated landmark status on December 19, 2000.
  • Nine stories in height (plus a partial tenth story and two-story tower on the Peerless building), they are of steel-frame curtain wall construction above concrete piers and are almost entirely clad on the principal facades in white matt glazed terra cotta (now painted) manufactured by the New York Architectural Terra Cotta Co.
  • The building was used by General Motors for over fifty years, until its purchase in 1977 by the Hearst Corporation to house offices of its Heart Magazines division.
  • The A. T. Demarest & Company and Peerless Motor Car Company Buildings were constructed in 1909 to the designs of eminent architect Francis H. Kimball, in collaboration with consulting engineer Purdy & Henderson and George A. Fuller Co., builders.
  • A. T. Demarest & Co. was a carriage manufacturer that also ventured into the production of automobile bodies around 1902. The Peerless Motor Car Co. of New York was a branch of the Cleveland luxury automobile manufacturing firm. Though architecturally harmonious, the two buildings were constructed separately for these firms - the Peerless building was L-shaped in plan and wrapped around the corner Demarest building - and have subtly different ornamental schemes.

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More Information


224-228 West 57th Street
1758-1770 Broadway
224 West 57th Street, through block to 1760 Broadway
New York City
New York

Technical Data

133.94 ft

Involved Companies

Francis H. Kimball

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Features & Amenities

  • City landmark
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