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Reynolds Building


Reynolds Building
Reynolds American Tower, R.J. Reynolds Tobacco Company, R.J. Reynolds Building


Structure in General

high-rise building
existing [completed]
rigid frame
curtain wall
art deco


commercial office


  • Total height 395' (120.4m) from the Caravan Room entrance at the rear on Church Street to the top of the flagpole. (Official height is measured from the main entrance.)
  • Tallest office building south of Baltimore when completed (counting the flagpole). Without the flagpole, it was the tallest office building between Baltimore and Birmingham.
  • Used as a model for the Empire State Building by the same architects.
  • Designated Office Building of the Year in 1929 by the National Association of Architects.
  • Winner of the 1984 Art Deco Society of New York award for best restoration.
  • The official opening was on Saturday, April 27, 1929.
  • The Reynolds Building now houses the company's brand marketing, executive offices, benefits, legal and human resources operations.
  • The Reynolds Building has been seen as an icon of corporate power and prosperity unequaled in the South, and is still often regarded as a symbol of the city.
  • The chief cladding material is Indiana limestone, while the lobby features marble finishes and metal detail.
  • It succeeded the Nissen Building in 1929 as the tallest building in North Carolina, a rank it held until 1965 when it was surpassed by Winston Tower.
  • Constructed atop the site formally occupied by the Winston-Salem Municipal Building.
  • The top of the building is lit at night, one of the most distinctive features of the city's skyline.
  • Reynolds Tobacco was the nation's leading tobacco company in 1929, with its only cigarette brand, Camel, the nation's leading brand.
  • Perhaps the most architecturally significant building in Winston-Salem, a masterpiece of Art Deco design and detail.

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More Information


401 North Main Street
North Carolina

Technical Data

314.04 ft
314.04 ft
12.50 ft

Involved Companies

construction company

Features & Amenities

  • One of the city's famous buildings
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